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Funding Our Communities: Corporate Sponsorship

Funding Our Communities: Corporate Sponsorship

Businesses are more than a company or an employer, they are community members too. As a part of the community, their heart should remain in the local community they operate. Sponsorship is great way to show the company’s desire to play a meaningful and active role in improving local community wellbeing. Funding communities through corporate sponsorship creates a mutually beneficial relationship between the community and the company.  Using your company’s resources to support community projects can have a range of benefits such as:

  • Community involvement can generate goodwill and good relations with people in the community.
  • Media exposure and visibility – corporate logos are everywhere during events. This is an effective way of boosting brand visibility. Large events even attract local and national media.
  • Image building – a socially responsible business increases its reputation with stakeholders, employees, local authorities and customers.
  • Better staff morale – employees who spend lending their skills to the community can increase their job satisfaction and find emotional rewards better than high salary.
  • Direct marketing campaign – building relationships with the community can create-word-of-mouth publicity and reduce cost on promotion.
  • Business partnership – sponsorship can create business affiliation with the community that can have long lasting connections.
  • Networking opportunities – event sponsorship gives companies the chance to get to know potential customers, suppliers and investors.
  • Tax benefits – companies making the donation can have positive tax implications. A tax adviser can help determine the extent of tax deductions on contributions.

Sponsorship is a community-business  partnership that is mutually beneficial for the company and the community.  The community benefits from goods, services or funding support they need for their event or good cause from sponsors. While the company get good publicity and goodwill by sponsoring the community. There are many things a company can do to keep their customers happy while helping their community. Companies can allocate funds to provide grants, a working capital loan or other financial support to the community or community organisations which are undertaking projects that are aligned to their core values. Sponsorship arrangement can be flexible and altered to suit the needs of both parties. Funding the community is very easy and it allows the beneficiary to spend the funds the way that is most suited to their needs.

Companies have a wide range of options to help their local  community.  These range from financial support to providing long-term support for community projects and schemes. Corporate sponsorship can be delivered through a multi-resourced approach such as community support fund, in-kind support, event sponsorship and grants. Sponsorship doesn’t necessarily require money. There are also non-financial ways to support the community such as:

  • Lending equipment
  • Administrative support
  • Marketing assistance
  • Volunteering time and knowledge
  • Community events
  • Skilled volunteering
  • School projects
  • Recycling initiatives

Every company can do their part to give something back to the community. This will not only improve their reputation and increase staff morale but will also satisfy customer’s desire to support companies with strong corporate social responsibility programmes that give importance to helping good causes.

Pest Control: It’s a Community Issue

Pest Control: It’s a Community Issue

Urban areas with high population density create insect infestation opportunities – and why should cockroach control be the sole responsibility of home-owners or shopkeepers? Cockroach infestations spread quickly from dwelling to dwelling – surely the councils should be backing up the residents with community pest control campaigns?

Cockroach infestation is an issue that should not be taken for granted. A huge number of homes are invaded by these pests on a regular day to day basis making them not an isolated case but a community issue that affects quite a large number of individuals all over the world.

Pests most notably the cockroaches do harbor dangerous germs around them and this is because they live in areas such as the bathrooms, drains and dumpsters where bacteria populate. This is the reason why many consider cockroaches are among the worst urban pests and a number of individuals cower in fear the moment they see one.  It should be noted that while most of these cockroaches do not bite or sting, some species have been found to harm humans. Such cases are rare however, in a community that is heavily infested with these insects it is important to practice caution when dealing with these pests as they can nibble on fingernails, toes and soft parts of the skin causing wounds. During these cases, these pests tend to cause allergies which trigger an undesirable reaction due to their saliva secretion and body parts contain hundreds of allergens. As a result, people often suffer from skin rashes, sneezing and watery eyes with their encounter with cockroaches.

Cockroaches are indeed troublesome especially when they start to spread. A question that has been brought up earlier is that should cockroach control be the sole responsibility of home-owners or shopkeepers? Homeowners or shopkeepers are not entirely at fault when cockroach infestations occur. It should be noted that these pests tend to spread quickly moving from one how owner to another. Their need to expand is very much an issue especially since cockroach can either fly or perhaps crawl their way inside homes and other establishments. This is the reason why councils are required to back up the residents with community pest control campaigns before it gets worse and become an outbreak.

There are a number of pest control campaigns that are being done in the present. Sharing valuable information on how to deal with cockroach infestation is one of them. Knowledge does indeed play an important role in keeping pests out of our homes. However, this only works for homes and offices that have not been invaded by cockroaches yet. If worse comes to worst, the government will take charge in working hand in hand with pest control agencies to come up with a timely and effective pest control solution. Of course, we ourselves should take part in dealing with these pest troubles especially since this is a community issue. By cooperating with the people around you, the community will become a much safer place that is free of these pests.

Community Use Of Digital Resources: Free Access For All?

Community Use Of Digital Resources: Free Access For All?

A reliable internet connection is fast becoming a human right. In fact, access to the Internet has already been defined as a human right in countries like France and Finland. Using the internet is now so integrated in everything we do that it has become a necessity rather than a luxury.

According to Wikipedia, “The right to Internet access, also known as the right to broadband, is the view that all people must be able to access the Internet in order to exercise and enjoy their rights to freedom of expression and opinion and other fundamental human rights, that states have a responsibility to ensure that Internet access is broadly available, and that states may not unreasonably restrict an individual’s access to the Internet.”

More people than ever are coming online, and with more than 3 billion people already connected to the Internet, access to a wealth of information is now readily accessible to anyone. So, does this mean we are moving towards a time when all members of society will have access to hundreds, if not thousands of apps, digital tools, and the internet in general?

It seems as if there’s an abundance of new apps, digital tools and general resources popping up online everyday. There is an infinite flow of new product releases and a range of self-contained digital resources ranging from apps to softwares, many of which are free and available for everyone to use. Whether it’s desktop publishing softwares like Adobe, freeware applications like Marble, team collaboration software tools like sharepoint for community projects, there are other gazillion self-contained digital resources which provide access to diverse, primary resources designed to save time and make life easier for all.

Thinking about the future of technology unleashes hundreds of possibilities. We all know just how valuable a new app or tool can be in making our lives more productive. Digital resources have become almost part of every person as it represents a new commitment to digital openness.

Undoubtedly, internet access has become essential for contemporary living. We need it, but there should be guidelines and balance to ensure privacy, protection and public order.

Yesterday’s Rock Audience Is Today’s Hearing Loss Community

Head bangers of the sixties, seventies, eighties and nineties are now banging their heads against a brick wall without the help of Pink Floyd. They are doing so out of frustration with the fact that they have damaged their hearing through self-abuse, and I am not talking about masturbation. We used to lose ourselves in the sound, immerse ourselves in stacks of Marshall amps pumping out bone jarring bass notes and love every minute of it. Loud music was the exclusive domain of all of us disaffected youth, and whether you believed that or not at the time, the people who ran the venues did.

Yesterday’s Rock Audience Is Today’s Hearing Loss Community

Electronic music or amplified music changed the stakes from the nineteen fifties onwards. Sound volume often excused lack of musical talent, if you could not play your instruments well, you could still play them loud. Punk rock built its short moment of celebrity on that basis. Grunge rock, likewise, turned the volume way up. Heavy metal was always the televised wrestling equivalent in the popular music business. Teenage boys with long hair shook their tresses as they banged their heads to the boom boom boom of the bass and drums. Yesterday’s rock audience is today’s hearing loss community; and what did you say Sonny?

Otosclerosis is not caused by exposure to loud music, it is a condition that most people are born with, or it can be triggered by a virus like measles. It does cause profound hearing loss and it involves abnormal bone growth in the middle ear. The ear is a fascinating part of the human body and the hearing sense plays a large part in how we experience the world around us. Many of us are unaware how important our ears and their hearing ability is to everything we do. It is only when we have hearing difficulties caused by things like otosclerosis or sustained exposure to loud music, that we find out how vital our hearing truly is.

Better health for people living in wealthy Western nations around the globe, means that we are living longer. A longer life expectancy means you’re deaf for longer, and for those who have damaged their hearing permanently through head banging in their youth, or exposure to damaging levels of sound through work or misadventure, it can be a prolonged tragedy. Tell your kids to watch out at those raves whilst high on recreational drugs, it may not be the drugs that get you, but rather the speakers blaring out the sounds at the venue.

Community Natural Health Services

Community natural health services have a rich and socially conscious history in western countries around the globe. Community workers fought for the rights of their disadvantaged community members to receive natural health services at a subsidised rate. The push over the last thirty years has seen more alternative healthcare available to low income people in North America, the United Kingdom and Australia. Why should poorer people be excluded from the health revolution of the last five decades? We are all equally deserving of greater wellbeing and sensitive healthcare.

Community Natural Health Services

Many natural health practitioners are passionate about helping those less fortunate within our society. In some ways, the beginning of the complementary healthcare industry was born out of a movement dedicated to more humanitarian compassion within our communities. The presence of naturopaths, homoeopaths, Traditional Chinese Medicine practitioners and other alternative medicine healthcare specialists in community health centres has paved the way for greater acceptance of the industry. Healers are doing what they feel they were born to do, that is heal people. It is not all about money when you have a calling.

The fact is, that the natural health industry has grown in popularity through community dissatisfaction with allopathic medicine. People were not getting cured going to their doctors for chronic health conditions. There were no pills from Big Pharma curing asthma, allergies, stress related illnesses and hundreds of other modern ailments. The medical fraternity tried to denigrate the people who were presenting with these conditions. They said that they were making them up and imagining them. They inferred that these people were malingerers. They couldn’t cure them, so they attempted to deny their veracity.

Today, things have changed and natural health services have flourished. Allopathic medicine has been forced to share the pie. Technology has come to the natural health party with new cures like low intensity laser treatments helping sufferers of things like fascia plantar. There are free podiatry services in some community health centres helping those who really need this. It is all about providing greater levels of wellbeing for all members of society, not just the wealthy. There are too many doctors in our medical establishments who have become doctors for the wealth opportunities, and not because they have a calling to heal. The medical fraternity have jealously guarded their market, the sick, from those who have not come through the same system. A lot of fear mongering continues today, especially when you can count the number of people who die from misadventure with a natural therapist on one hand, whereas the number from misdiagnosis and mistreatment in general medicine is in the tens of thousands.

Community Legal Services: Free Legal Aid and Beyond

The big issue with community legal services: Free legal aid and beyond is the difficulty in qualifying for it. Stringent financial qualifying conditions make it no certainty for the majority of people to receive free legal aid. In the Land of the Lawyer justice is no level playing field, money will always buy you more bang for your buck in the courtroom. Community legal services will always be the poor relation when it comes to defending your rights against injustice. Wealth speaks in a loud voice in a capitalist society and deeper pockets most often prevail in the majority of legal disputes.

Community Legal Services: Free Legal Aid and Beyond

Hollywood films like to portray the victory of the underdog, especially the odd David and Goliath story between the down trodden individual and corporate America. I say odd, because it rarely ever happens in reality; and when it does, it is such an anomaly it is worth making a movie about. Grab a big star like Julie Roberts and dress her down in unsuitable clothes and make-up for the first half of the film; turning a silk purse into a sow’s ear, believe it or not. Maybe, throw in a legal representative with substance abuse problems, and then, turn it all around in a narrative about redemption; there you have the formula for box office success.

The idea of community legal services and free legal aid is a worthy one, but does the reality meet the sentiment? Legal advice in Sydney often informs the client that they do not qualify for legal aid, because they cannot prove their poverty. In my own experience in a custody matter involving my ex-wife and our children, I was forced to fill out copious amounts of financial statements, which I was happy to do. I was appointed the junior lawyer in the firm and was informed many weeks later that I had failed to establish my case for legal aid. In the meantime, I was estranged from my children and unable to prosecute my case against my ex-wife over my access rights to my children.

Personal injury lawyers are not legal aid lawyers; they do not work for nothing. They usually take a third or more of the action if successful. No win no fee, is their kind of charity. This kind of justice is reflective of the economic system we live in, mistakenly called free enterprise, but there is nothing free about anything.

Community Recycling and Waste Management

Community recycling and waste management are both only in the nascent stages of their development. We may think that we have been recycling for years and that the job is well on its way to being completed, but that is a furphy. In many ways recycling has been at the very bottom of our waste management to do lists, in terms of government spending and infrastructure. Sure the trucks may have been collecting the contents of those yellow-lidded bins every month, or two weeks, for years, but what has been happening to all those recyclables after that?

Community Recycling and Waste Management

The answer is not as much as could have been happening. The separation of all those different recyclables into aluminium, glass, paper and cardboard, and all the other categories has been a slow process at these waste management facilities. For many years, recyclables made their way into general landfill far too often. Still today, if residents do not dispose of their recyclables correctly, as in the case of bagging up their recyclable waste, it will stay in landfill. Recyclables must be loose and unbagged when put in the yellow-lidded bin.

Community recycling and waste management are now entering a far more sophisticated stage of their development in Western countries around the globe. In cities with proactive town councils, and state governments, waste is being managed at new levels. Recycling is really happening, and the industry as a whole is growing in reach and effectiveness. Green governments are upping the ante in terms of the percentage of waste being recycled and taking the toxins out of the system. Electrical waste is much more of an issue these days with our love of technology and local government agencies are getting more of this type of waste out of the general landfill.

The community continues to be empowered to recycle by government incentives, such as money in return for deposits of recyclables like glass and aluminium. In this throwaway world that we live in, we must all take more responsibility for how we throw things away. Recycling is a community issue and councils are connecting on Facebook with their constituents, letting them know about specialist waste management days. There are drives for particular types of waste on special days every month and incentives in terms of no charge deposits at rubbish depos. Community recycling and waste management is at the beginning of a new growth cycle.